Small business tourism operators urged to get tech-savvy

If you are a small business tourism operator and you are struggling to get traction, the one question you have to ask yourself is: are you tech-savvy?

More than $3 million is available in Queensland to support more than 1,000 tourism operators to boost their tech take up.

Micro, small and medium-sized businesses can apply for $2,500 rebates.

The program is made up of three components: free online webinars and resources, a Digital Champions network, and a rebate to implement new digital products.

In the first year of the program, more than 400 Queensland tourism operators shared in $945,000 in rebates.

The State Government has directed the Queensland Small Business Commissioner to reduce the red tape that they say has suffocated industry.

“These businesses are major employers throughout Queensland, and we want to give them the best opportunity to succeed,” Tourism Minister Andrew Powell said.

“We know innovative digital technologies can pose challenges for small business owners – a challenge we can address with the help of these rebates.

“A key focus identified in our 20-year tourism plan consultation is to improve experience delivery, and digital offerings are an essential aspect of this.

“From better online booking systems to AI tools to develop digital content, I encourage all eligible businesses to apply for a rebate.”

Cape York Motorcycle Adventures Director Renae Kunda said the program allowed them to target a key demographic of young, tech-savvy digital users.

“With the support of the Tourism Business Digital Adaptation Program we were able to streamline our marketing strategy and improve our customer experience,” Ms Kunda said.

“Thank you to the Queensland Government for helping us find a unique way to enhance our online presence and attract more customers.”

To learn more: https://www.qtic.com.au/tourism-business-digital-adaption-program/