Swans unveil new Wuri Wuri jersey

The Sydney Swans have unveiled a new 2025 Marn Grook jersey, ahead of the AFL’s Sir Doug Nicholls Round.

The jersey will debut on May 16 when the Swans take on Carlton in Marn Grook at the SCG, while Sydney’s women’s team will wear the same guernsey for the AFLW’s Indigenous Round later in the year.

The new jersey shares a connection with club’s home, Sydney Swans HQ, as it has been adapted from the work of renowned Indigenous artist Jordan Ardler, which is showcased through the Welcome to Country at the club’s entrance.

Titled “Wuri Wuri”, which translated from the Dharawal language means “sunshine”, the artwork reflects the Sydney Swans community and is an acknowledgement of the Gadigal and Bidiagal lands on which Sydney Swans HQ stands.

Ardler, who hails from the Bidjigal Clan group and the La Perouse Aboriginal community, has a special connection to the red and white through her grandparents.

“I was excited when I got the call firstly to do the wall in the headquarters and then the guernsey. My grandfather and grandmother were lifetime members of the Swans, so it was a big thing for them,” Ardler said.

“It was emotional because we used to go to the games all the time when we were younger. After my grandfather passed away, we kind of stopped, but we still display his ticket and his old scarf and guernsey … so the whole family was over the moon.”

The central symbol on the design represents the iconic SCG, the Sydney Swans home ground. It acknowledges that the people of the football club are just passing through and are united by the goal of leaving it in a better position than when they arrived.

The white lines near the top of the design represent a mullet trail, depicting travel and telling the story of the club’s journey from South Melbourne to Sydney.

The large four surrounding circular symbols show that the club was built on years of hard work, commitment, belief, and respect – qualities that need to be nurtured. While the symbols on the back of the guernsey represent Swans players, staff, families and fans, and the ancestors of the local community.